7 Strategies for Achieving Success as a Coach

If you’re training to become a coach, you have the unique opportunity to help your clients achieve their goals and improve their lives. As you know, becoming a successful coach requires more than just being a great motivator.

Contrasted with many other professions, your personal success as a coach is inextricably tied to the personal success of your clients. To find success, you need to be able to motivate and inspire them, while also providing them with the tools that they need to succeed.

To help you find your success in the coaching world, I’ve put together seven strategies/tips you can use:

#1 – Leverage your unique strengths

As a coach, one of the best things you can do is to leverage your unique, personal strengths. This means understanding what you’re good at and using that to your advantage when working with clients.

For example, if you’re naturally compassionate, use that to connect with your clients on a deeper level and help them feel understood. Or, if you’re great at problem-solving, use that skill to help your clients find creative solutions to their challenges.

By playing to your unique strengths, you’ll be able to more effectively coach your clients and help them achieve their goals.

#2 – Invest in coach training and education

If you want to be successful as a coach, it’s important to invest in your training and education. An investment in professional coach training and education will pay off in the long run, as it will help you develop the skills and knowledge you need to be successful.

In addition, by staying up-to-date on the latest coaching trends and techniques, you’ll be able to better serve your clients and help them achieve their goals.

Furthermore, by pursuing coach training and education, you’ll be able to network with other coaches and professionals in the field, which can help you further your career.

#3 – Create a supportive environment

Another key to success as a coach is creating a supportive environment for your clients. This means being open and nonjudgmental, and creating a safe space for your clients to explore their thoughts and feelings.

Today, more than ever, it’s important to be supportive outside of coaching sessions. This might mean checking in with your clients via text or email, or offering resources that can help them between sessions. This doesn’t mean you shouldn’t maintain clear professional boundaries for all of your clients—it just means being available to them in a way that’s helpful and appropriate.

By creating a supportive environment, you’ll help your clients feel comfortable and safe, and more likely to achieve their goals.

#4 – Invest in coaching accreditation

Investing in ICF coaching accreditation is another important step to take if you want to be successful in the coaching industry. ICF accreditation demonstrates that you have the knowledge and skills to be a competent coach, and it can help you attract considerably more clients.

One of the most common complaints of professional coaches (as well as those seeking a coach) today are the large number of unqualified, unaccredited individuals advertising themselves as coaches. Becoming an ICF accredited coach will help you stand out from the crowd and show potential clients that you’re a credible, qualified coach.

How do you become an ICF accredited coach? Four Streams Coaching offers three coaching tracks, including an Associate Level, Professional Level, and Fast Track program. Signing up for one of these tracks today will enroll you in the next course session. You’ll also get lifetime access to course updates and continuing education credits. Click here to sign up today.

#5 – Leverage your current position for opportunities

One of the best ways to build your credibility is to find opportunities to share your knowledge. This can be done in a number of ways, such as leading a training session at work, writing an article for a trade publication, or giving a presentation at a conference. By sharing your expertise, you will not only gain visibility, but you will also demonstrate your dedication to your chosen field.

In addition, try to find ways to connect with others who are working in similar fields. Attend networking events, join professional organizations, or start an online discussion group. These activities will help you to build relationships and expand your professional network.

No matter what your current situation is—or where you ultimately wish to be—take advantage of every opportunity to start building your credibility as a coach where you are right now. It will pay off in the long run as you work to establish yourself in the coaching field.

#6 – Get to know your clients on a personal level

It’s important that you get to understand who your clients are as people, not “just” as clients. This means taking the time to get to know them on a personal level, and asking them questions about their lives, families, interests, and goals.

Coaching is all about helping your clients to achieve their desired results, and by building a personal relationship with your clients, you’ll be able to more effectively help them achieve their goals. In addition, they’ll be more likely to appreciate and respect you, and more likely to refer you to others.

#7 – Don’t try to be everything to everyone—Find your niche

When you focus on becoming an expert in a particular area, you’re more likely to succeed than if you try to be everything to everyone. When you find your coaching niche, you can focus your attention on becoming the best coach possible for your ideal clients.

For example, if you’re passionate about health and fitness, you might consider becoming a nutrition coach. Or if you’re interested in career development, you could become a career coach.

There are endless possibilities—and you don’t need to decide overnight, so take some time to explore what interests you and what you’re personally good at. Once you’ve found a coaching niche, you can start to market yourself as an expert in that area.


By following these seven strategies, you can set yourself up for success as a coach. Pursuing coach training and education, creating a supportive environment for your clients, and investing in ICF coaching accreditation will all help you to build your credibility and attract more clients.

In addition, taking advantage of opportunities to share your knowledge and connect with others in your current field can be very helpful in sowing the seeds that will ultimately further your career as a coach.

And finally, don’t forget to focus on developing personal relationships with your clients and niche marketing yourself for your best chance at success.